Marketing Mix

Marketing is a vital part of any handicraft and is an constituent(a) component of selling any harvest-home. Whether the business is a down in the mouth mom and pop operation or a cosmea leader, marketing is a part of the business. Because there are many another(prenominal) ways to fulfill the needs of the customer, a straight-forward approach is to interpret the four Ps of the marketing mix. This paper will dig into the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines.

The four elements of the marketing mix are product, place, progress and price. Product is the good or service sold to revenge a customers needs. Place involves all of the decisions required to make the product or service available in the target market, or customers, place. Promotion is the process of informing the target market of the product. Finally, the ordinal element of the marketing mix is price. Price setting includes components such as analysis of price setting by the competition as well as analysis regarding acceptance or rejection of prices by the identified market (McCarthy and Perreault, 2002).

The United States air hose labor is very competitive. Following the attacks on September 11th, there endure been several airlines that have gone out of business or have filed bankruptcy.



Southwest Airlines has been able to stay in business and out of bankruptcy, southwest Airlines is the only major airline to be profitable for the past 20 years (McCarthy and Perreault, 2004). This level of mastery has been achieved in part because of their tremendous marketing efforts. Southwest Airlines is an airline with a creative marketing department.

The airline industry in the United States has seen many changes in the past years. In the premature days of air travel, only the wealthy could afford to fly. locomote to a...

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