Marketing

Marketing Mary Miller is the marketing manager for idea Products Corporation and she has to decide whether she should allow her largest customer to buy round of base Products file folders and market them under their own name, (Natcom Inc.) alternatively than the File X?s brand, used by wallpaper Products. Mary is afraid that if she doesnt accept the offer, the customer will chance upon another file folder producer. Mary really sole(prenominal) has two options; accept or refuse the offer from Natcom. in that respect is a certain degree of risk involved with either option and she needs to decide which option is the safest for account Products Corporation.

If Paper Products refuses the offer they are putting themselves in a order to possibly pull back 30 percent of their business, approximately 12 million dollars per year. Even if Natcom continued purchasing their other supplies from Paper Products, and only quit purchasing file folders, the business would lose approximately 4.2 million dollars per year. If Mary de...If you want to get a full essay, order it on our website: Ordercustompaper.com

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