Green unbendable forage for thought To: prof A Zdan-Michajlowicz From: Rei Meta Subject: heart for Green Fast Fodd consider: June, 2012 1.T up to(p) of contents 2. About the company The crossway and allot well Strengths and weaknesses Main competitors 3. Objectives stratum 1 Year 2 Year 3 4. keister grocery store Segmentation 5. Marketing mix Product cost Promotion Place Processes Physical evidence People 6. groom timeline Gantts 2.About the company. a)The product and benefit The purpose of this publish is to introduce in Albania a new healthful ready aliment eating provide called Green Fast Food. One main endeavour for wanting to open a rose-cheeked fast food family is to help wad eat healthy and wear it off their working schedule. I also want to train a profit from the work. At the moment, healthy eating is a rattling popular form and I would be able to welfare from this trend. b)Strengths /weaknesses STRENGTHSWEAKNESSES ?Fresh ingredients. ? delicate product line. ?Seasoned anxiety team ? exonerated purlieu? overlook of brand recognition. ?The need to replication on debt to go away the business off the ground. ?These new and groundbreaking products do not lay down a lot of visibility in Albania yet.
?Week relationships with manufacturers c)Main Competitors COMPETITORSSTRENGTHSWEAKNESSES Kolonat?Fast service ?Variety of dishes?Not healthy food ?High prices Big gaminess?Brand awareness ?Visible place ?No clean environment ?Not innovative in years 3.Objectives YEAR 1 frank 1 eating house in Komuna e Parisit. master market share of Tirana market of 0.5% chance upon brand awareness in the Tirana market of 2.5% Offer the service in less than 10 minutes Maintain positive staunch growth each calendar month with an increase in the levy revenue of 5% fall down customer acquisition cost by 1% a quarter YEAR 2 turn over 1 more restaurant in Bllok...If you want to get a full essay, determine it on our website: Ordercustompaper.com
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