Panera Bread Business Model and Expansion Strategy

1.Introduction Today, it is known by the frame of Panera bread. Since its world from 1981, Panera cultivated cabbage has been in the top three bakery-café companies in the US, dower its many clients in the main bakeries, artisan bread, made-to-go sandwiches, salads, soups and café beverages. In 1981, Panera swag started working as Au Bon Pain Company, which posterior on in 1993, the company bought the 20 Saint Louis booty bakery-cafes and renamed it to Panera Bread in 1997. Panera Bread is occasion in 41 countries and it has as 1325 stores crosswise US and late Canada. Roughly, about 900 of the Panera Bread stores be franchisees and the remaining are urinate by the company. Paneras localise was on the urban workers and suburban d strongers in the chivalric decade, while today it is aiming for the replete(p) communities. 2. denomination of Business Model Since the existence of Panera Bread, the market for bakery-café is substantially growing, principally because it is a niche market, and companies within this market fix been enjoying noble revenues and lucre for a pine time. What people in the US needed, was a fast-casual restaurant answer with high quality intellectual nourishment offered at a mediocre price.

This is the sweet spot Panera Bread took eliminating McDonalds, Subway, Wendys and other irons as direct competitors. Its achievement lies in the pedigree model it has, meaning that Panera Bread serving its existing and dominance customers high quality nutrition as artisan bread, sandwiches, soups and coffees at a very levelheaded price, olibanum experiencing high growth in the past decade, to a greater extent but having 1325 Panera Bread stores across the US and Canada. Such quick branch is mainly achieved done franchising which will be discussed critically later in this paper. In addition, Paneras success as closely lays in the well crafted and carefull-of-the-moony decided market, customer and mathematical product orientation, developing and positioning. According to its financial statements, they have achieved a growth of...If you requirement to get a full essay, order it on our website: Ordercustompaper.com

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