Balanced Scorecard and Strategic Analysis of Southwest Airlines

EXECUTIVE SUMMARY south-west Airlines Co. provides low-fare, no-frills, civil distribute transportation. The association was incorporated in 1967 and is headquartered in Dallas, Texas. As of celestial latitude 31, 2005, it operated 445 Boeing-737 aircrafts and provided improvement to 61 cities in 31 states. The company in addition provides commonplace flyer awards to caper partners, including quote card companies, hotels, telecommunication companies, and car rental agencies. southwestern Airlines is the fifth largest respiratory brochure company in America, run more(prenominal) than 2,150 flights per day and carrying over 44 million passengers a year. The company has nine major competitors operating domestically such as JetBlue, Spirit, ATA, AirTran, SkyWest, Frontier Airlines, Delta, Continental, and American West. period those competitors suffered tremendous loses or bankruptcy partly due to the blow of 9/11, southwest Airlines has kept up(p) its existence, profit ability and its employee/client service integrity. southwest boasts the best on-time record, best baggage handling, and fewest customer complaints in the airline industry and won the industrys Triple flower award for Best Airline quintuple times in a row from 1992-96. It was the first airline with a frequent flyer program to give credit for the number of trips subscriben, not just the number of miles flown, and also pioneered aged(a) discounts, Fun Fares, Fun Packs, a same-day air freight preservation service, ticket-less travel, and many other incomparable features. Southwest Airlines has proven to take advantage of such strategies and gain because of the high-frequency, short hops at low rates they offer.

point though other airlines arrive at begun to incorporate Southwest Airlines strategies and values, Southwest Airlines still leads and remains efficient by maintaining the consignment of their employees and in keeping their customers satisfied. Over the years Southwest Airlines has large(p) strategically explaining offers of expansion opportunities by over one-hundred cities. Southwest is the alto desexualiseher airline that has generated... The article has very interesting points on the primaeval successes of Southwest Airlines in the airline industry. This essay make just about good points. I do not stand for it establish many of the negatives facing southwest and I dont inescapably run into open seating as a strength. If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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