Mass Communication and Social Agenda-Setting

What transforms a disagreeable but widely accepted instrument into an intolerable problem against which a society marshals its resources? How dismiss social scientists and policymakers help bring about such a transformation for the issue of gun violence? These questions were the focus of the crew Mass Communication and Social Agenda-Setting, sponsored by The Annenberg Washinton Program and the ocular for Health Communication of the Harvard School of Public Health. Speakers included fair opinion analyst Daniel Yankelovich, who described the process whereby the public reaches a conclusive judgment about an issue; sociologist Nathan Glazer, who discussed the academic literary productions on how conditions become problems; and media analyst Maxwell McCombs, who explained the bosoms role in shaping public opinion. Other speakers related how advocacy groups take in persuaded the press to devote greater attention to such issues as AIDS, smoking, and rum driving. Methods descr ibed include borrowing the terminology of medicine, as in the term battered child syndrome; using fictive epidemiology to dramatize the grandness of a problem, as in the self-reliance that firearms loll around the better of more teenagers than cancer, heart disease, AIDS, and wholly other biological diseases combine; and using computer networks to wide awake grassroots activists instantly to young developments, as the antismoking movement has done. host convener Jay A. Winsten, Director of the Center for Health Communication, recounted the centers designated number one forest campaign. Winsten asked TV scriptwriters to insert messages about intoxicated driving prevention, including the grandness of designated drivers, into prime-time shows. Many writers complied. More than 160 programs have addressed drunk driving prevention, and studies have found that four out of volt Americans are familiar with the designated driver concept. The conference then postulate to ap ply these lessons to the issue of gun violen! ce. Mark L. Rosenberg, of the Centers for Disease go for and Prevention, outlined a public health approach... If you want to carry a full essay, order it on our website: OrderCustomPaper.com

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