Google Analytics Research Paper Example | Topics and Well Written Essays - 500 words

Google Analytics - Research Paper Example Based on these information and data, businesses of any size, are able to attract more visitors online, convert prospective visitors into clients, thereby are able to have very high return on investment (ROI). Google analytics can be safely labelled as a powerful web based analytical tool that sanctions marketers across the world to have easy access to web analytics, which in turn can help them create better advertisements and build superior websites catering to the customers’ needs. The most important aspect of the tool is that it comes totally free from Google with the same operating features and platform, thus enabling easy installations and constant support on hand. (Watrall & Siarto. 2009) 1. Track the advertising ROI: This feature enables the marketer to start off by setting the goals he would like to achieve and then track the conversions against the defined goals. GA has been integrated with companies like AdWorld and Adsense , which in turn provide the marketer with in-depth data and metrics. These can be used towards a better understanding of the client requirements. (Clifton, 2010) 2. Multimedia tracking: GA enables the marketer to collect usage metrics by tracking mobile phone websites, web enabled devices, search engines and social networking sites. The data is used towards better consumer understanding and impacts the conversion rates. 3. Personalized report generator: this advanced feature allows the marketer to segregate, analyse, track data discrepancies and generate tailor-made or customised reports. It also has options like the Dashboard which can store relevant info and can be accessed easily without the hassle of going through too many reports. GA has the ability to export data using Data export application. 4. Easy sharing of data: GA facilitates uncomplicated and trouble free information and data sharing within the organization or relevant groups while