CRM in Microsoft

1.         Introduction

This assignment is aimed to identify the organization of Microsoft that has CRM system. I will fork out a brief background of the organization and describe its fetch with the CRM. And then, I also give the analysis of the system mastery in Microsoft. Firstly, we should know the definition of CRM.CRM (Customer Relationship Management) is a confederacy of business process and engineering science. And CRM is also defined as structured sales, marketing, and service strategy that precludes long showman-ship and that depends on coordinated enterprise-wide actions. (Katakana & angstrom; Robinson, 2001) In business since 1994, CRM was started to provide software-consulting operate to small or medium sized companies. Larry Phillips, owner, has extensive experience in proficient support and has applied this knowledge to the business of software services with a focus on providing outstanding customer service.

2.Microsoft project with CRM

Microsoft enters customer service realm in 2002. Microsoft will judge its business acumen by the end of this year with brand- naked software for automating customer-service functions. It is expected to detail plans for Microsoft Customer Relationship Management, or CRM. The Company said the new CRM technology would not manage with an agreement inherited from Microsofts spacious Plains purchase to resell technology from Siebel. That pact was intended to serve high-end customers with thousands of employees.



Microsoft CRM will enter interrogatory in late spring, and will ship by years end. The new software will be sold as a standalone product as well as integrated into Great Plains, Dynamics, Solomon and eEnterprise software packages. The CRM software can be viewed by a computer user through a Web web browser or within Microsofts e-mail software outlook, according to the company. Microsoft CRM has been a much-ballyhooed product during the development process.

3.The successful CRM in Microsoft

We know that CRM was started to provide...

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